Market Research

We recognize that each project we undertake on behalf of our clients is unique. Our creative yet disciplined approach to market research takes that fact into consideration. We work closely with our clients to develop the most effective approach based upon their individual business needs.

The following is a representative list of project types that we have successfully completed for our clients:

  • Market Potential Analysis
  • Target Audience Profiling and Prioritization/Segmentation
  • Buying Process
  • Corporate/Company Positioning
  • Product Positioning
  • Clinical Development Prioritization
  • Target Product Profile (TPP) Assessment
  • Promotional Message Testing
  • Promotional Creative Concept Testing
  • Promotional Materials Testing
  • Pricing Sensitivity
  • Packaging Considerations
  • Reimbursement Planning
  • Competitive Assessment Analysis
  • Formulary Decision-Making (Hospital and Managed Care)
  • Awareness/Attitude and Trial/Usage Tracking (ATUs)
  • Message Recall
  • Web Site Development and Effectiveness
  • Patient Product Information Assessment/Medication Guides