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In March 2009, Nielsen reported that two-thirds of the world’s Internet population visit social networking or blogging sites, accounting for almost 10% of all Internet time. This same trend is evolving very rapidly around social media sites that are focused specifically on the healthcare industry.
Web-based and social media tools are making it easier for patients and physicians alike to get information and share opinions, insights, experiences and perspectives on a wide range of health-related topics. Quite simply, the evidence suggests that social media is transforming the practice of medicine and the way in which healthcare companies must market their products and services.
Early on, The Dominion Group recognized this trend and began using social media in innovative ways to recruit, conduct research and gather intelligence on some of the most challenging issues facing the industry today.
With this expertise, we work closely with our clients and partners to design cost-effective research and marketing initiatives that take advantage of the social media revolution in the healthcare industry.