Hybrid Methodologies

Qualitative and quantitative methodologies each have advantages/disadvantages in providing answers to business questions. Our hybrid methodologies integrate the best of both approaches.

QualPlus Analytics

  • Incorporates quantitative metrics into qualitative research
  • Although not statistically reliable, provides greater insight into trends/direction than traditional qualitative research alone

QuantPlus Analytics

  • Supplements quantitative research with a small number of preliminary one-on-one interviews (TDIs) while pre-testing the survey instrument online to gain insight to the “why’s” behind survey responses
  • Provides opportunity to assess accuracy/thoroughness/ completeness of survey design prior to broad-based implementation